The theatre, having opened in 1930, sports a traditional Italian style and long love affair with Noël Coward following it's opening performance of 'Private Lives'. It famously enjoyed a long run of The Exorcist in Halloween 2017, and returned with the roaring 1920’s’ Chicago. Since inception, the theatre has enjoyed a continuous flow of world-class productions. Located in the characterful borough of Camden, it took the site of the Alcazar Music Hall, a venue that slipped away from the prestigious reputations of music halls to a shady casino. The Phoenix reinstated value to the central spot, with a luxurious interior of golden finishings, ornate ceiling and plush red seating. It opened with glorious performances by Noël Coward and Laurence Olivier, and only grew in success over the years. In 2012, the Phoenix celebrated 21 years of showcasing Willy Russell’s 'Blood Brothers'. The musical produced by Bill Kenwright was widely popular with theatre-goers, and continues to stun audiences to this day. Other notable occasions throughout the Phoenix’s history include Ronan Keating’s performance of ‘Guy’ in ‘Guys and Dolls’, Gary Barlow’s musical ‘The Girls’, and Julia McKenzie’s portrayal of the Witch in ‘Into the Woods’.
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